USB-C would mean one less proprietary cable to carry around. We've been hearing for years that the iPhone might switch to USB-C. "Consumers want more visible change for the iPhone." It would be smart for Apple's industrial team to take these use cases into consideration for any future iPhones. This suggests to me people might not mind a thicker phone if the tradeoff's for, say, a bigger battery or a camera that doesn't jut out. Not to mention almost everyone puts their iPhones in cases or carries battery packs or cases. I can't speak for everyone, but anecdotally, I see more people with iPhone XRs than iPhone XS or XS Max. Slowly, but surely, the iPhone has thickened with each new model going from the iPhone 6's 6.9mm profile to 8.3mm on the iPhone XR. Under Ive, the iPhone went on a diet until it became arguably too thin with the iPhone 6, which culminated in bendgate. New software and services, faster performance, and improved cameras are all great features, but consumers want more visible change for the iPhone. Devices that are familiar, but better suit the many different kinds of users that have helped grow Apple into one of the most valuable companies in the world. Though many will view Ive's departure from Apple as a turn for the worse - "The genius of Steve Jobs and Ive will never be matched Apple is doomed!" - I see his leave as an opportunity for the company to embrace a new chapter of more sensible devices. Instead of products that provide the best form and function, in recent years, Apple products have felt too compromised. But in some ways, Ive's obsession with stripping everything down to its purest form has also been the source of much frustration for users. These are all devices that have changed the world. Ive and his team of close-knit industrial designers have blessed the world with many iconic products, including the iMac, iPod, iPhone, iPad, and Apple Watch over the last 20 years. It'll truly be the end of an era when Apple Chief Design Officer Jony Ive walks out of the massive sliding glass doors of Apple Park to design things at his new company, LoveFrom.
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